Fresh Air Renews Partnership with Tom Ellis Racing
To mark the one-year anniversary of our partnership with Tom Ellis Racing, we recently met with the team over lunch to reflect on the past year and discuss exciting plans for the future.
The meeting was full of positive energy as we looked back on everything we’ve achieved together. From shared successes on and off the track to the creative campaigns we’ve collaborated on, it’s clear that this partnership has been a fantastic fit. We also took the opportunity to brainstorm fresh ideas for the coming year — and let’s just say, there’s plenty to look forward to!
As part of the day, our Marketing Manager, Frankie, sat down with Tom Ellis for an interview, which was featured across our social media channels and in Tom Ellis Racing’s monthly newsletter.
We’re proud of how far we’ve come together in just one year, and we’re even more excited about what’s next. That’s why Fresh Air is thrilled to announce that we’ll be continuing as the main sponsor of Tom Ellis Racing for another year!
1. Why did Fresh Air decide to sponsor Tom Ellis Racing?
Fresh Air is a family-run business, and our connection to horse racing felt like a natural fit. We’ve always had an interest in the sport, so partnering with Tom Ellis Racing was such an exciting opportunity. Tom has opened our eyes to the behind-the-scenes of racing, giving us an in-depth understanding of what goes into preparing a horse for the course. Our appreciation for the sport has grown massively.
2. What has been the most rewarding aspect of the partnership?
The most rewarding part has been supporting Tom and his incredible team. Watching Tom grow as a trainer and seeing multiple winners after just 18 months of holding his license has been truly inspiring. It’s been amazing to witness such progress in a relatively short time, and it feels like we’re part of his journey.
3. Can you share a memorable moment or experience with the partnership?
One of the most touching moments came recently when we had to retire a horse we had in training with Tom. Tom took the time and effort to find the perfect home for him, ensuring that his retirement was as comfortable and fulfilling as possible. This act demonstrates Tom’s passion for the sport, but also his deep care for the welfare of the horses once their racing careers come to an end. It’s this kind of dedication, both on and off the track, that has made this partnership so special.
1. Why did Fresh Air decide to sponsor Tom Ellis Racing?
Our sponsorship with Tom Ellis Racing has significantly boosted Fresh Air T-shirt Printers’ brand awareness, especially within the horse racing community. Partnering with Tom has allowed us to connect with a passionate and engaged audience, both at the races and through social media platforms. We’ve seen a noticeable increase in engagement on our digital channels, with fans of the racing team sharing and interacting with our content. Additionally, the opportunity to produce all the team’s uniforms has helped us extend our reach to a wider audience and the staff look incredible wearing it on and off the course!